Course Modules:

• Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Importance of Digital Marketing
  • Career Opportunities
  • Key Channels of Digital Marketing
• Module 2: Website Planning & Creation
  • Domains and Hosting
  • WordPress / Website Builders
  • Creating a Basic Website
  • SEO-friendly Web Design
  • UX/UI Fundamentals
• Module 3: Search Engine Optimization (SEO)
  • Intro to SEO, Keyword Research
  • On-Page & Off-Page SEO
  • Technical SEO
  • Google Search Console & Analytics
• Module 4: SEM / Google Ads
  • Intro to Google Ads
  • Search, Display, Video Ads
  • Campaign Setup & Optimization
  • Ad Copy, Keyword Bidding
  • Performance Tracking
• Module 5: Social Media Marketing (SMM)
  • Social Media Platforms Overview
  • Content & Strategy Planning
  • Paid Ads (Facebook, Instagram)
  • Analytics & Reporting
• Module 6: Content Marketing
  • Role and Types of Content
  • Content Strategy & Planning
  • SEO Copywriting
  • Content Tools: Canva, Grammarly, etc.
• Module 7: Email Marketing
  • Email List Building
  • Campaign Design & Automation
  • Tools: Mailchimp, Sendinblue
  • Segmentation and Metrics
• Module 8: Affiliate Marketing
  • Affiliate Networks & Programs
  • Tracking & Strategy
  • Ethics and Disclosures
• Module 9: Influencer Marketing
  • Finding Influencers
  • Outreach & Campaign Types
  • ROI Measurement
• Module 10: Analytics & Reporting
  • Google Analytics (GA4)
  • Tracking KPIs and Goals
  • UTM & Dashboards
• Module 11: E-commerce Marketing
  • E-commerce Business Models
  • Product Page Optimization
  • Shopping Ads & Tools (Shopify)
  • Abandoned Cart Recovery
• Module 12: Mobile Marketing
  • Mobile SEO
  • App Store Optimization (ASO)
  • SMS & Push Notifications
• Module 13: Online Reputation Management (ORM)
  • Monitoring Tools & Techniques
  • Handling Negative Reviews
  • Building Positive Presence
• Module 14: Marketing Automation Tools
  • HubSpot, ActiveCampaign, Zapier
  • Workflow & Lead Nurturing
• Module 15: Capstone Project / Case Study
  • Create a Real-Time Campaign
  • Strategy, Execution, Reporting